The Best Shopping Streets, Shopping Malls and Supermarkets in Vienna, Austria

Are you looking for ways to spend some money on stuff? There are many shopping options available in Vienna from the high end to the low. The center of the city is a good place to start for individuel shops, both for designer labels and bargains. Here is a list of recommendations for where to look for shopping opportunities, including the main supermarket chains if you only want to stock up some food.

1.) Shopping streets

Mariahilfer Strasse

Location: Between Westbahnhof and MuseumsQuartier, 6th and 7th districts

Mariahilfer Strasse is Vienna’s most famous and longest shopping street, offering a vibrant mix of international brands, local boutiques, and cozy cafés. It’s a must-visit for tourists who enjoy an urban shopping experience combined with modern flair and historical charm. The street is largely pedestrianized, making it easy and pleasant to stroll along, especially between shopping stops. Visitors will find everything from fashion and electronics to home goods, as well as great places to rest and people-watch. Located close to key attractions like the MuseumsQuartier, it’s perfectly positioned for a full day of culture, shopping, and relaxation.

Kärntner Strasse

Location: In the city center, running from Stephansplatz to the State Opera

Kärntner Strasse is one of Vienna’s most elegant and historic shopping boulevards, nestled in the heart of the city. With iconic landmarks like St. Stephen’s Cathedral and the Vienna State Opera nearby, this street combines cultural richness with upscale retail therapy. Tourists will enjoy browsing luxury boutiques, well-known fashion labels, and traditional Viennese souvenir shops. It’s also lined with classic coffeehouses and patisseries, perfect for experiencing authentic Austrian flavors. The lively atmosphere, beautiful architecture, and central location make Kärntner Strasse a shopping destination that captures the sophisticated spirit of Vienna.

Landstraßer Hauptstrasse

Location: In Vienna’s 3rd district, near Rochusmarkt and the Wien Mitte transport hub

Landstraßer Hauptstrasse offers a more laid-back and authentic Viennese shopping experience, away from the city center crowds. Stretching through a residential area, it features a good mix of well-known chain stores, charming local shops, and practical services. Tourists looking to experience daily life in Vienna will appreciate the less commercial atmosphere and the chance to explore Rochusmarkt, a vibrant market known for fresh produce and Austrian specialties. It’s a great spot for relaxed shopping, casual dining, and discovering hidden gems in a neighborhood that blends tradition with modern city living.

Favoritenstrasse

Location: Near Südtiroler Platz and the main train station (Hauptbahnhof), 10th district

Favoritenstrasse is a bustling shopping street in one of Vienna’s most diverse and multicultural districts. Close to Südtiroler Platz and the Hauptbahnhof, it’s easily accessible and offers a unique blend of international flair and local flavor. Tourists can explore an array of budget-friendly stores, ethnic supermarkets, street food stalls, and independent boutiques. The lively atmosphere reflects Vienna’s modern, multicultural identity, making it an interesting destination for those who want to see the city beyond the typical tourist spots. It's especially appealing for adventurous shoppers and food lovers eager to try international cuisine and discover off-the-beaten-path experiences.

Graben

Location: In the historic city center, connecting Kohlmarkt to Stephansplatz

Graben is one of Vienna’s most prestigious shopping streets, steeped in imperial history and surrounded by stunning baroque architecture. Located in the city’s pedestrianized first district, it offers high-end boutiques, luxury jewelers, and flagship stores in an elegant setting. Tourists will be captivated by the historic landmarks, including the ornate Plague Column and nearby St. Stephen’s Cathedral. Whether browsing exclusive fashion or simply soaking in the sophisticated ambiance, Graben is a must-see for anyone wanting to experience Vienna’s old-world charm blended with modern luxury. It’s perfect for an upscale shopping excursion in a postcard-worthy location.

2.) Shopping malls

Westfield Donau Zentrum

Location: Donaustadt
Web: https://www.westfield.com/en/austria/donauzentrum

Westfield Donau Zentrum is one of Vienna’s largest and most popular shopping destinations, offering over 250 shops, restaurants, and entertainment venues. Located in the Donaustadt district, it’s perfect for tourists seeking a mix of international brands and local retailers. The mall features everything from fashion and electronics to a state-of-the-art cinema and food court. Its modern design and vibrant atmosphere make it a great stop for shopping, dining, or simply enjoying a relaxed day indoors—especially during colder months.

Wien Mitte The Mall

Location: Landstraße
Web: https://www.wienmitte-themall.at/

Wien Mitte The Mall is centrally located and directly connected to one of Vienna’s busiest transportation hubs, making it incredibly accessible for travelers. With over 50 shops and eateries, the mall combines convenience with style, offering fashion, electronics, and groceries all under one roof. Its close proximity to the historic city center and sights like Stadtpark makes it an ideal shopping stop during sightseeing. Tourists will appreciate the modern architecture and the diverse selection of international and Austrian brands.

Kaufhaus Gerngross

Location: Neubau
Web: https://www.gerngross.at

Located on Vienna’s famous Mariahilfer Straße, Kaufhaus Gerngross is a historic department store turned modern shopping paradise. Spread across multiple floors, it hosts a variety of well-known fashion brands, beauty products, and home goods. Its rooftop café offers a lovely view over the bustling street, ideal for a relaxing break. Tourists will love its central location, right in the heart of Vienna’s main shopping boulevard, making it a perfect spot to blend culture, shopping, and people-watching.

Lugner City

Location: Rudolfsheim-Fünfhaus
Web: https://www.lugner.at/

Lugner City is a dynamic and colorful shopping mall known for its quirky charm and wide selection of shops, cinemas, and food options. Located near the Wiener Stadthalle, it’s a great place to explore before or after an event. Tourists will enjoy its casual vibe, celebrity appearances, and frequent promotional events. The mall includes a multiplex cinema and various restaurants, offering an easy-going space for families and younger visitors looking for fun and convenience in one place.

BahnhofCity Wien Hauptbahnhof

Location: Favoriten
Web: https://hauptbahnhofcity.oebb.at/

Integrated into Vienna’s main train station, BahnhofCity Wien Hauptbahnhof is more than a transit hub—it's a vibrant shopping destination. With over 90 shops, cafes, and restaurants, it’s perfect for travelers arriving or departing by train. Tourists will appreciate the practical mix of retail, from fashion to travel accessories, all in a sleek, modern setting. Its long opening hours and central location make it an ideal place to grab last-minute souvenirs, enjoy a coffee, or explore contemporary Viennese urban culture.

BahnhofCity Wien West

Location: Rudolfsheim-Fünfhaus
Web: https://bahnhofcitywienwest.oebb.at/

BahnhofCity Wien West combines shopping and travel with ease, located inside Vienna’s historic Westbahnhof. The mall caters to a wide range of needs with fashion outlets, bookstores, supermarkets, and fast food options. Tourists will find it especially convenient for picking up essentials or enjoying a casual meal before hopping on a train. Its central location and accessibility make it a great stop during a city tour or day trip, offering a compact but diverse shopping experience.

Stadion Center

Location: Leopoldstadt
Web: https://www.stadioncenter.at/

Nestled next to the Ernst Happel Stadium, Stadion Center is a laid-back shopping destination that combines convenience and local charm. With a mix of over 50 shops, services, and eateries, it’s great for visitors exploring Prater Park or attending events nearby. Tourists will enjoy the mall’s relaxed pace, family-friendly atmosphere, and easy accessibility via the U2 subway line. It's especially handy for travelers staying in the 2nd district who want to shop without the bustle of the city center.

Galleria

Location: Landstraße
Web: https://www.galleria.at/

Galleria is an elegant mid-size shopping center that blends comfort with a touch of class. Located in the Landstraße district, it offers a curated selection of boutiques, gourmet food stores, and services in a stylish environment. Tourists looking for a quieter, more local shopping experience will find Galleria perfect for a leisurely afternoon. Its clean, modern interior and cozy cafes make it a relaxing alternative to Vienna’s busier malls—ideal for discovering Austrian brands and enjoying some upscale browsing.

1100 Columbus Center

Location: Favoriten
Web: https://www.1100columbus.at/

Located in the heart of Vienna’s Favoriten district, 1100 Columbus Center offers a community-focused shopping experience with a blend of fashion, food, and essential services. Tourists will find this compact mall a convenient stop near the Reumannplatz U1 station, making it easily reachable from the city center. It’s a great spot to explore local stores, grab a quick bite, or pick up daily necessities. The welcoming atmosphere and neighborhood vibe provide a glimpse into everyday life in Vienna beyond the tourist trail.

Einkaufszentrum Hernals

Location: Hernals
Web: https://www.zentrum-hernals.at/

Einkaufszentrum Hernals is a cozy neighborhood shopping center that offers a practical and local experience. Situated in the charming 17th district, it’s perfect for tourists looking to step off the beaten path and enjoy a slower pace. The mall features a mix of small shops, supermarkets, and casual dining spots. While it’s not as flashy as larger malls, its authentic Viennese feel and community-centered layout make it a charming place to explore local life while picking up essentials or souvenirs.

Q19

Location: Döbling
Web: https://www.q19.at/de

Q19 is an elegant shopping center in Vienna’s upscale Döbling district, offering a premium shopping experience in a relaxed, suburban setting. Tourists visiting the picturesque vineyards and historic Heuriger taverns of Grinzing will find Q19 a convenient stop for fashion, beauty, and gourmet items. The mall’s bright, spacious design and diverse range of shops make it a great place to unwind after sightseeing. Its mix of international and Austrian brands ensures something for every taste and budget.

Zentrum Simmering

Location: Simmering
Web: https://zs.co.at/

Located in the southeastern district of Simmering, Zentrum Simmering is a modern, urban shopping center that caters to both locals and visitors. With over 30 shops and eateries, it offers a well-rounded mix of fashion, electronics, and groceries. Tourists staying in or exploring this authentic Viennese neighborhood will find the mall an easygoing spot to shop, dine, or relax. Its proximity to the U3 metro line makes it a handy alternative to more crowded downtown malls.

3.) Main supermarket chains

Hofer (Aldi)

Web: https://www.hofer.at/

Hofer, known globally as Aldi, is a well-loved discount supermarket offering a range of affordable products, from groceries to household items. For tourists, it’s a great place to stock up on essentials like snacks, beverages, and local Austrian goods at competitive prices. Whether you’re looking for fresh produce, baked goods, or souvenirs like Austrian chocolates and regional products, Hofer provides a simple and budget-friendly shopping experience. With locations throughout Vienna, it’s convenient for travelers who need a quick and easy place to shop during their stay. Don’t forget to check out their weekly special offers for even more deals!

Lidl

Web: https://www.lidl.at

Lidl is another popular supermarket chain in Vienna, offering a wide selection of affordable groceries, including fresh fruits, vegetables, and local specialties. With a reputation for quality and low prices, it’s ideal for tourists looking to experience Austrian food culture without breaking the bank. In addition to food, Lidl stocks household products, snacks, and international items, making it a convenient one-stop shop. If you're staying in an apartment or need to grab something quick, Lidl’s efficient and accessible stores are located throughout the city, perfect for picking up breakfast items or preparing a picnic to enjoy in one of Vienna's beautiful parks.

Spar

Web: https://www.spar.at/

Spar is one of Austria’s most established supermarket chains, offering a wide variety of high-quality products, including fresh produce, meats, and Austrian delicacies. Tourists will appreciate the store’s wide selection of local wines, cheeses, and pastries, which are perfect for experiencing Austrian cuisine on the go. Spar stores are often located in central areas, making them easy to access for those exploring the city. Whether you're looking for snacks, souvenirs, or everyday necessities, Spar offers a well-organized and clean shopping experience that will cater to all your needs during your visit to Vienna.

Interspar

Web: https://www.interspar.at/

Interspar is a larger supermarket chain that provides a broader selection of products compared to regular Spar stores, including electronics, fashion, and home goods. For tourists, Interspar is perfect for those looking to shop for both local and international items under one roof. You’ll find everything from fresh groceries to health and beauty products, making it a convenient stop for travelers who want to pick up both souvenirs and everyday essentials. With spacious aisles and a wide variety of goods, Interspar is a great choice for those planning a longer stay or needing to stock up for self-catering accommodations.

Billa

Web: https://www.billa.at

Billa is one of the most convenient and popular supermarket chains in Austria, known for its high-quality products and wide range of fresh goods. Tourists will find everything from local specialty foods, like Austrian sausages and cheeses, to organic produce and international brands. Billa is particularly helpful for visitors who are self-catering or looking for easy-to-make meals, as they offer ready-to-eat meals, sandwiches, and baked goods. With stores located throughout Vienna, it's an ideal place for tourists to shop for quick snacks, drinks, or ingredients to prepare their own meals while exploring the city.